Non-GAAP measures may present unethical considerations.

In addressing this statement, be sure you include in your address:

1-Differentiate between GAAP measures and non-GAAP measures

2- What makes a measure unethical?

3- Apply your answer toot he previous point (point II of this question) to non-GAAP measures you discussed in the first question.

4- Why GAAP are criteria for the truth an accountant holds?