Norc.org

This week's discussion topic is a comparison between qualitative and quantitative research. Qualitative research is a type of research that seeks to understand the "why" behind a particular phenomenon. Quantitative research is a type of research that seeks to measure and analyze numerical data to generalize results to a larger population. Both qualitative and quantitative research have their own strengths and weaknesses, and choosing the appropriate method depends on the research question and the context in which it is being asked.

Discussion Checklist:

First, define, compare, and contrast the qualitative and quantitative research techniques and examine their strengths and limitations$.$

Then, explain the advantages and challenges of hybrid studies in research.

Visit the website of the National Opinion Research Center $($NORC$).$ This prominent research organization specializes in various reskarch methodologies such as structured interviews, focus groups, case studies, site visits, and expert panels. In addition, NORC provides comprehensive and integrated services across the research cycle.

Practical application: On the NORC website, navigate to the "Services & Solutions" tab and select one of the categories below, then evaluate one of the services provided by NORC within that category in terms of its