Normal 1 No Spa Heading Heing2 Font Paragraph Styles d without interruption please reactive now Reactivate 15 Broadly, customer relationship management (CRM) can be looked at from the following standpoints: Match the words in the left column with the statements in the right column A marketing perspective Turning the people who know about your product or service in to people who have purchased your product or service 1 b A sales perspective II 1 c A service perspective Ensuring that people who have interacted with you are satisfied Increasing the number of people who know about your service or product III 1 2 16 New 'P's and new Marketing Match the words in the left column with the statements in the right column a Data The physical manifestation of the story b Stories Savvy companies encourage this through onsite reviews and allowing customers to upload images + 86- 1 1 cates Focus