Question: Not every purchase requires consumers to move sequentially through each of the five stages of the buyer decision process. Some purchases are arrived at much
Not every purchase requires consumers to move sequentially through each of the five stages of the buyer decision process. Some purchases are arrived at much more quickly, allowing consumers to pass quickly through some of the stages or even skip a stage entirely. Involvement reflects the amount of importance the consumer feels the product has. Involvement also captures the concept of perceived risk of a negative outcome financial, social, or even personal welfare. Is this product expensive? What will my friends think of this product? Could this product hurt me As the level of perceived risk increases, so does the consumer's level of involvement, resulting in a longer, slower, more methodical decisionmaking process. Classify the following products as either high involvement or low involvement from the Fitness Fanatic target market's perspective. After you have classified all the products, you can click Submit. Automobile Running shoes Paper towels Oatmeal High involvement DroppableHigh involvement DroppableHigh involvementLow involvement Droppable
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