Question: Not exceeding 1,000 words report, Task: Select an online only retailer you have patronised in the past year or are familiar with. Answer the following

Not exceeding 1,000 words report,

Task: Select an online only retailer you have patronised in the past year or are familiar with. Answer the following questions in application to your selected online retailer.

Question 1 Analyse your chosen retailer and contrast it with a similar brick and mortar retailer.

Question 2 Evaluate how this online retailer uses the retailing concept to stay competitive.

Question 3 Examine all the elements of the retail value chain in the context of the online retailer you have chosen for this assignment, and explain what would compel you to repurchase from this same retailer.

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