not less than 2000 words

Assignment Task You are asked to prepare a marketing plan in the following format. You can make this report considering imaginary products or brands of your choice. Executive summary: Presents a summary of the main goals and recommendations of the plan for management review, helping top management find the plan's major points quickly Current marketing situation Describes the target market and the company's position in it, including information about the market, product performance, competition, and distribution Threats and opportunities analysis Assesses major threats and opportunities that the product might face, helping management anticipate important positive or negative developments that might impact the firm and its strategies. Objectives and issues States the marketing objectives that the company would like to attain during the plan's term and discusses key issues that will allect their attainment Marketing strategy Outlines the broad marketing logic by which the business unit hopes to engage customers, create customer value, and build customer relationships, plus the specifics of target markets, positioning, and marketing expenditure levels. How will the company create value for customers in order to capture value from customers in return? This section also outlines specific strategies for each marketing mix element and explains how each response to the threats, opportunities, and critical issues spelled out earlier in the plan. Action programs Spells out how marketing strategies will be tumed into specific action programs that answer the following questions: What will be done? When will it be done? Who will do it? How much will it cost? Budgets Details a supporting marketing budget that is essentially a projected profit-and-loss statement. It shows expected revenues and expected costs of production, distribution, and marketing. The difference is the projected profit. Controls Outlines the controls that will be used to monitor progress, allow management to review implementation results, and spot products that are not meeting their goals. It includes measures of return on marketing investment