Not since the losing era in the early nineties has Dr. Swadron had concerns with the football program at SU. Increasing game attendance was putting a strain on the current facilities and town of Stephenville, the complaints over parking, seating, concession pricing and printed program shortages have increase in the past several years, and with the success of the football program since the hiring of Head Coach Bo Posten in 2000 the chances of the problems disappearing over the next five to ten years are highly unlikely. Swadron needs to make a decision regarding the stadium, and the related activities. Turning again to Harvey “Harve” Wilson, who had presented some excellent projections and he knows the information Wilson will supply with this request will assist him in determining if he has enough revenue stream to assist in the stadium expansion or replacement. Dr. Swadron was happy that they had dealt with the stadium concession pricing points, but was concerned over the continual complaints over parking, which is a difficult issue in its own right, but right now he wanted to focus on the shortage of programs complaint, and this is why he needs the assistance of Harve Wilson. Dr. Swadron feels that the sales of programs could be a steady and consistent revenue stream, but has no idea on the costs of the programs, or the potential revenue stream that could be generated. This is where the stadium manager comes in, as he has had control of the production and distribution of the programs in the past, therefore he has the best records from which to get this information. Selling programs is a tricky business, SU sells their program currently for 10.00 each and Wilson knows he has to purchase the program economically. He has inquired with two printers; one is Stephenville and another in Dallas, which is owned by an alumnus. The results are as follows:

Quantity	Quality Printers	First Printing
Programs
10,000 – 30,000	2.80	2.62
30,000 – 60,000	2.20	2.53
60,000 to 250,000	2.60	2.44
250,000 plus	2.40	2.20
Inserts
10,000 – 30,000	.95	.85
30,000 – 60,000	.90	.78
60,000 to 250,000	.85	.75
250,000 plus	.80	.65

First Printing, owned by alumnus Michael Shader will do the job for ten percent less than Quality, as a favor to help out the athletic department. This option however, means that a truck will have to be sent to Fort Worth to pickup each order. Wilson estimates that the cost for each trip to Fort Worth will cost 300.00. Harve also figures the university ordering/cheque-writing cost is about 175.00, His carrying cost is high because he lacks a good place to store the programs, he cannot put them in the office, or store them down in the maintenance department where they may get dirty or damaged. This means he had to find space in a storage area off-campus and transport the programs to and from the campus. Wilson’s other major problem is he is never sure what the demand for programs will be. Sales vary from opponent to opponent, and how well the team is doing that year. However, he does know that running out is a very bad idea. This football team was expected to make money for SU, but it is also entertainment. This means programs for all who want them. With the new facility, attendance could be 70,000 for each of the five home games, and two of every three people buy a program. In addition to the programs, Wilson must purchase inserts for each game. The inserts have information about the opposing team, photos of the expected starters, and the recent game statistics and current standings. The purchasing issue is the same for the inserts, except inserts will be purchased separately for each game and are a total loss after the game. The other costs and the same discount schedule apply, but the inserts only cost half as much as they are much smaller. First Printing will give the same discount on the inserts. FCA was provided with the bidder’s data and requested to report their recommendations.