Not sure what the answer is on this question

Amazon recognizes that they retrieve a lot of metadata every time a client conducts a search, highlights a product, shares a product, adds a product to their cart, adds a review, and completes a repurchase. Amazon understands the value of which intangible commodity in CRMs? Touchpoints Cookies Purchase trail Perception Kristine works at BELL head office. She launched a campaign to all customers who only had a home phone product with BELL to entice them to add internet which would, in fact, bring down their overall costs by bundling. When she launched the campaign, which targeted over 5,000 BELL clients, only 3% responded, which is low for Kristine. What should she do now? Abandon the campaign goal Evaluate and adjust to achieve desired goal Create a mass campaign Widen the target