Note: 1. Unless otherwise noted, you should round your numbers to whole numbers. 2. The rating values used here are hypothetical and are provided only for the purpose of this assignment. As we discussed, it is uncommon in reality to see TV series with a rating_point greater than 3 (or even 2). Your client is targeting the 18-24 demographic, a group that consists of approximately 275,867,000 individuals (i.e. This is the TOTAL POPULATION). What is the Cost Per Point (CPP) for the entire schedule if we are to run a single insertion in each of these five programs? QUESTION 3 Based on the Cost Per Point (CPP), which television show provides the most cost-efficient advertising opportunity? A. Scandal B. Marry me C. About a boy D. Walking Dead E. Chicago Fire QUESTION 4 How many impressions can we get if we run one ad spot (i.e., one insertion) during the show 'Chicago Fire'? QUESTION 5 What is the CPM for advertising during 'Chicago Fire? 2.72 7,500 30,000 15,000