Note: 100% plagiarism in the above paragraph please remove the plagiarism less than 15 %

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SEGMENTATION AND TARGET MARKET

The consumer market amounts to a total of 6.3 billion people, and thus there is great demand for an enormous variety of goods and services, especially as consumers differ from one another in that of age, gender, income, education level, and tastes (Saeidinia et al.,2012)

Actually, every individual is a potential customer for Coca-Cola Company. The primary target is on the group with age 13-25 and the secondary group is 10-39. The target group doesn't differentiate by gender. Life-style is usually busy, school/ university oriented or fast business life. In Turkey especially, Coca-Cola 2.5L bottle is usually associated with constant happy family life. The nature of the drink is fun and entertainment loving. The young generation is the target because it associates energy and youth with Coke.

POSITIONING

Coca-Cola Company is in the Soft Drink Market over a hundred years and keeping its position quite safely. The former chairman of Coca-Cola Company states that the company takes its strength from being global. So as a company this much known in all entire world, brings up new marketing strategies. In order to think globally the company must act locally says the former chief marketing officer. So Coca-Cola is paying attention to cultural attributions of each region and prepares a strategy among it. For example, during the Ramadan month Coca-Cola symbolizes togetherness in a long table of family and friends at the minute of breaking the fast. In the commercials it's seen as Coca-Cola is the only thing that we cannot give up.

Experiences, personal preferences differ among individuals in different locations. Using these differences for the company's benefit is Coca-Cola's power. And this power which helps to Coca-Cola keep its position is also supporting profitability and effectiveness of the company.

Evaluating Porter's 5 Forces Model for Coca-Cola is not giving any unexpected results. Coca-Cola holds high dominance in the market which highly prevents new entrants. Main competition is between small number of big players, buyer and supplier bargaining is low. So according to these evaluations it's likely that Coca-Cola will remain its power for a long time.

CONCLUSION

PepsiCo is always looking into the future, trying to make the company most profitable and suiting to its shareholders. PepsiCo is also reforming its aquafinaAlive water with a new sweetener blend that has fewer calories. PepsiCo more focus on sales of Gatorade. New policy of the company should be introduced before the competitors launch those policies. A healthy relationship should be developed by the companys executives with the dealers. All the factors involved in pest analysis have a great impact on each and every company they all are interconnected with each other and also leads to a profitable business. PepsiCos product line is more developed then product mix. PepsiCo product development also developed its product mix, PepsiCo added product line depth is more then product mix width because PepsiCo use limits of different product its increase has product line depth. For increasing product mix.

RECOMMENDATION

The Pepsi-Cola is currently a strong worldwide leader company in the food and beverage industry. Overthrow its growth, it has stayed true to its mission and objectives, while becoming a share force within the United States as well as in other countries. Known buy out the world for quality products and customer care, Pepsi Co should make no major strategic changesto its plan. However, like in any business situation there are areas that Pepsi Co canimprove upon.

Some of the recommendations are as follows:

• Continue to expand with their "Human Sustainability". The healthy eating
• market is a demographic that will continue to grow in the future, and will
• provide generous profits for Pepsi if Pepsi Co is able to obtain a large market share. Expand more into social benefits, especially for those in developing nations. Pepsi's main competitor Coca Cola has implemented a water purification
• Program for African Villages, which provides an important need and at the same time introducing their brand name where it was before unknown. If Pepsi followed this same ideology with food products and water purification it too would significantly increase brand recognition
• Capture more of the aging population's market share. Pepsi is a company focused on a younger market hoping to repeat the worldwide success of Coca Cola in regards to brand loyalty with the generations born after 1980

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Required:

Question: Rewrite the above paragraphs in your own words it has 100% plagiarism remove the plagiarism and rewrite it in your own words?

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Note: 100% plagiarism in the above paragraph please remove the plagiarism less than 15 %