Note:

a=7 , b=7 , c=5 , d=2

2. A Company plans to advertise its products to its potential customers. Following data have been provided by the marketing team. Newspaper Television Facebook YouTube Cost of an advertising Unit (30,000 + a) (20,000+ b) (15,000 + c) (10,000+ d) Number of potential customers 2,00,000 6,00,000 1,50,000 1,00,000 reached per unit Number of customers less than 18 years 1,50,000 4,00,000 70,000 50,000 reached per unit The company is having a budget of (4,50,000 * a) Rials for advertising. The requirement of the company are given below: The advertisement must reach at least one million Young generation customers (age less then 18 years) Advertisement on social media must be limited to 1,50,000 rials. Atleast 3 advertising units be bought on Facebook and 2 units on YouTube. The number of advertising unit on television and newspaper should each be between 5 and 10. Formulate a Linear programing model for the problem. (20 Marks)