NOTE: ANSWER THE QUESTIONS ATTACHED TO IT ACCORDING TO THE PASSAGE

Doing Well by Doing Good low cost (economic benefit) and also help reduce Eri Company was founded in 1962 by Mr. traffic congestion and therefore, air pollution. Firuz Kanatl in Eskiehir, Turkey. It is one of the largest firms in its sector (biscuit and chocolate sector or baked goods industry) with a reported 2.3 billion TL in net sales, ranking as the 54th largest company in Turkey in 2015.90 Recent consumer surveys of the brand indicate that Eri is a respected and leading Source: http://www.etietieti.com/eti-sari- brand of Turkey.91 Ethical behaviors and social bisiklet-projesi responsibilities on the part of most companies start at the top level. The following is a quote from the Eti's philanthropic activities for local current Chairman of the Board of Directors at Eti community include opening of high schools Companies, Mr. Firuzhan Kanath:92 for thousands of young people, supporting the "As Eti Companies, we are aware of our Archeology Museum, and the Aquarium in responsibilities to the society. For many years, we have Eskisehir among others. On the operational endeavored to fulfill our duties touvards our country side, CSR practices guide Eti business processes and the society through numerouse social responsibility and procedures such as in its manufacturing projects that we have directly undertaken or supported. operations which also include many of its supply We have adopted a social responsibility understanding chain partners. For example, multiyear projects with of investing in our children who will play a key role in the World Wildlife Fund (WWF-Turkey) has been building a bright future for our country, therefore we aimed at Eti's supply chain partners like farmers. have developed many projects for them such as "Yellow Projects include modernization of farming methods, Bicycle", "Cultural Ambassadors", "Children's Theater", preservation of water sources and agricultural land and workedwith Civil Society Organizations in order use, and adaptation to future climate changes. to maximize the social benefit. I believe wholeheartedly Internally, production operational targets and that we expand our children's horizons and invest in logistics are made to be above and beyond the future of our country with these projects. One of governmental regulations including reduction of the most important points for us in social responsibility energy usage, waste and carbon footprint. projects is continuity. It gives us happiness to know that As a result of the firm's commitment to our long-term work will have lasting effects on future CSR, the company's definition of success is more generations....." than creating value for internal stakeholders. To With strong leadership in CSR practices on be successful, a company should define its role the part of its Board of Directors (including the and position in a society by carefully manage its owners) and top management, Eti has continued impact on the people, the environment and the to not only delight customers with the products economy. A part of every employee's job is to but also to involve with several social responsibility understand the firm's socially responsible policies projects. For example, the Yellow Bicycle project and actions, i.e. to make CSR and business ethics was started to encourage more active life style based parts of its organizational culture. on physical activities which is very important to Discuss: the protection and development of physical and mental health of children and adults alike. The 1) Which CSR approaches does Eri follow? Explain. use of bicycles is not only for health reasons, it is 2) How can external stakeholders such as local to bring more people and family members together and national governments, consumers and and have fun.93 Additionally, bicycles are used for communities encourage ethical and social transportation around the world because of the responsibility behaviors by businesses