Question: 17. (4pts) Assume you are targeting the Adventure market segment that has an estimated market size of 50,000 customers, and media viewing habits of

17. (4pts) Assume you are targeting the Adventure market segment that has

17. (4pts) Assume you are targeting the Adventure market segment that has an estimated market size of 50,000 customers, and media viewing habits of TV 40%, Internet 30%; and Magazines 50%. If a $1,000,000 expenditure on TV advertising will reach 20% of the TV viewing market, how many potential customers in the Adventure segment would that expenditure reach? A 4,000 customers B. 5,000 customers C. 6,000 customers D. 8,000 customers E. 10,000 customers

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