17. (4pts) Assume you are targeting the Adventure market segment that has an estimated market size...

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17. (4pts) Assume you are targeting the Adventure market segment that has an estimated market size of 50,000 customers, and media viewing habits of TV 40%, Internet 30%; and Magazines 50%. If a $1,000,000 expenditure on TV advertising will reach 20% of the TV viewing market, how many potential customers in the Adventure segment would that expenditure reach? A 4,000 customers B. 5,000 customers C. 6,000 customers D. 8,000 customers E. 10,000 customers 17. (4pts) Assume you are targeting the Adventure market segment that has an estimated market size of 50,000 customers, and media viewing habits of TV 40%, Internet 30%; and Magazines 50%. If a $1,000,000 expenditure on TV advertising will reach 20% of the TV viewing market, how many potential customers in the Adventure segment would that expenditure reach? A 4,000 customers B. 5,000 customers C. 6,000 customers D. 8,000 customers E. 10,000 customers

Answer rating: 100% (QA)

D 8000 customers First we find the number of TV viewers The total estimated number of viewers is 500... View the full answer