Note: Expound your answer by providing a minimum of 15 sentences.

World View One Brand or Many? One of the decisions global marketers must make is whether they are going to market their product under one brand name internationally or create smaller brands specific to each country or region. The Coca-Cola Company sells Coca- Cola using the first approach. This decision allows them to concentrate their money and efforts on building one global brand name. Although the marketing approach may vary from country to country, a Coke will be a Coke, whether it is served in Los Angeles or in the Philippines. The drawback to the one-brand approach is that it limits the degree to which products can be tailored to each market. By creating different brands, a company can better meet the demands of specific markets. A laundry detergent, for instance, may sell better in one country if it has green flakes and is called Swift, and better in another country if it has blue flakes and is called Whizz. Creating separate brands gives companies the flexibility to do both. That is why, if you walk through a grocery store in a foreign country, you may find products with unfamiliar names made by companies you recognize. Think Critically Pick a well-known international brand. Use the Internet to research how it is marketed in another country. How does it differ from the way it is marketed in the Philippines? CAT 1v | Chapter 2 - valket Upper anty one pseum. Consumer Analysis