Question: Note how long Target has been selling and distributing its products and their long history of success. It has typically focused on a broad product
Note how long Target has been selling and distributing its products and their long history of success. It has typically focused on a broad product mix of lower priced products. This case focuses on their supply chain and replenishment challenges.
After reading through the various methods of distribution in this module, what factors do you think are important in understanding Targets future distribution decisions? How can they remain competitive with Amazon and Walmart by changing their logistics and distribution methods?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.
What is the decision facing Target?
What factors are important in understanding this decision situation?
What are the possible alternatives? Fully describe at least two.
Pretend you are the marketing manager at Target. What decisions do you recommend?
What decisions do you recommend? What are some ways to implement your recommendation?
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