(note - i need help for this specific assignment & the product is phone case bettry charging.

INSTRUCTIONS: 1. To be completed in Groups of 3-4. 2. Complete a marketing plan for a new product using the principles learned in this course based on the following outline for submission and review. 3. This project will be presented to the class so prepare a PowerPoint presentation as well as a brief written report. a) Executive Summary: Summary of current affairs and possible changes. Followed by your recommendations for target market and segments as well as the execution of the marketing plan. b) Situational Analysis (SCs): 5CS a) Customer: Demographics, buying behaviour, why they buy/don't buy, future concerns b) Company: SWOT analysis, future strategies c) Context: PEST analysis, political, economical, social, technological d) Collaborators: Supply chain, distribution, third parties e) Competitors: SWOT on main competitor, challenges, problems c) Strategic Development Segmentation: Currently market served, future target markets, markets not interested in serving Targeting: Deciding on the best segments to continue to serve or to find new segments to approach, do they fit into current strategic plans, attractiveness of other segments currently not being targeted Positioning: The strategic plans of the company in relation to your product, market share vs competitors, marketing mix variables, changing scope of target market d) Market Positioning, Strategies and Tactics a) Product: Phase in the product life cycle, quality of the product considered by consumers, benefits vs competition, brand association 4Ps b) Price: Pricing considerations vs strategic positioning price sensitivities, occasional price discounts in relation to sales, segmentation pricing recommendations, pricing vs competition c) Place: Distribution systems, exclusive positioning potential conflicts, place vs competition, push or pull consumers d) Promotion: Marketing communications goals, effectiveness of promotion, conversion rates, types of media and advertising, short term/long term goals with promotion e) Implementation Plan Final recommendation along with the execution plan of implementing your marketing proposal. How are you going to market, types of media, forecasts and projections, influences, tangible tracking method of advertising. OTHER INSTRUCTIONS: Report: 12pt Font, 1.5 spacing including cover page, and reference page (10-12 PAGES) Presentation - MAX 10 Min - visually organized, not copied from report, think with audience in mind. Anything you reference if not your words, content needs to be APA referenced, and included Submit to your dropbox before due date. NOTE:Lack of "in-text citations and/or properly formatting "references on a separate reference page, which is acknowledging others' ideas regarding the research you sourced is considered plagiarism, resulting in a grade for this paper! MARKING RUBRIC - REPORT: Situational Analysis /10 Were the SCs covered properly? Was there sufficient analysis done to provide information for the project? Strategic Development Is there a clear segmentation strategy? What targeting has been done to create an effective market? Does the positioning align with the segmentation and targeting? Marketing Positioning /10 What tactics are being used to position the product? Are the four P's defined? What is the positioning relative to the competitors? What are the promotional goals of the marketing? Implementation /15 How will the marketing plan be implemented? What types of media will be chosen and why? Does the implementation strategy in with the target market? How will the execution of the plan be tracked? What forecasts can be done in terms of impact or sales increases? Final Report /20 Was a final report submitted? Was the report professional looking? Did the report include any supplemental data? Did the report include final recommendations with respect to the marketing taunch? /10 /10 /10 10 WIEKU WEIRO property reference page, which is acknowledging others ideas regarding the research you sourced is considered plagiarism, resulting in a grade for this paper MARKING RUBRIC - REPORT Situational Analysis Were the scs covered property? Was there suficient analysis done to provide information for the project? Strategic Development Is there a deasementation strategy? What targeting has been done to create netective Does the positioning align with the segmentation and artig! Marketing Positioning What tactics are being used to position the product? Are the four ideed? What is the positioning relative to the competitors What are the promotional goals of the main Implementation How will the marketing plan templemented What types of media will be chosen and wtry? Does the implementation strategy to the target marit? How will the execution of the plan betracked? What forecasts can be done in terminatore Final Report Was a final report submitted? Was the report professional looking Did the report include any polema? Did the report include final recommendations with respect to the marketing lunch? /15 /20 MARKING RUBRIC - PRESENTATION Ease with data presented 20 points Clarity of rationale 20 points 10 points Clarity of Understanding Clarity of Communication Tone & Volume of voice Body posture Appropriate attire Spoints 5 points Spoints Group dynamic Cohesiveness Mutual support Energy/synergy 5 points 5 points points Presentation materials: Quality Clarity Usefulness Spoints 5 points Spoints Tone & energy of presentation Sports 100 points TOTAL MARKS FOR THE PRESENTATION OF THE PROJECT INSTRUCTIONS: 1. To be completed in Groups of 3-4. 2. Complete a marketing plan for a new product using the principles learned in this course based on the following outline for submission and review. 3. This project will be presented to the class so prepare a PowerPoint presentation as well as a brief written report. a) Executive Summary: Summary of current affairs and possible changes. Followed by your recommendations for target market and segments as well as the execution of the marketing plan. b) Situational Analysis (SCs): 5CS a) Customer: Demographics, buying behaviour, why they buy/don't buy, future concerns b) Company: SWOT analysis, future strategies c) Context: PEST analysis, political, economical, social, technological d) Collaborators: Supply chain, distribution, third parties e) Competitors: SWOT on main competitor, challenges, problems c) Strategic Development Segmentation: Currently market served, future target markets, markets not interested in serving Targeting: Deciding on the best segments to continue to serve or to find new segments to approach, do they fit into current strategic plans, attractiveness of other segments currently not being targeted Positioning: The strategic plans of the company in relation to your product, market share vs competitors, marketing mix variables, changing scope of target market d) Market Positioning, Strategies and Tactics a) Product: Phase in the product life cycle, quality of the product considered by consumers, benefits vs competition, brand association 4Ps b) Price: Pricing considerations vs strategic positioning price sensitivities, occasional price discounts in relation to sales, segmentation pricing recommendations, pricing vs competition c) Place: Distribution systems, exclusive positioning potential conflicts, place vs competition, push or pull consumers d) Promotion: Marketing communications goals, effectiveness of promotion, conversion rates, types of media and advertising, short term/long term goals with promotion e) Implementation Plan Final recommendation along with the execution plan of implementing your marketing proposal. How are you going to market, types of media, forecasts and projections, influences, tangible tracking method of advertising. OTHER INSTRUCTIONS: Report: 12pt Font, 1.5 spacing including cover page, and reference page (10-12 PAGES) Presentation - MAX 10 Min - visually organized, not copied from report, think with audience in mind. Anything you reference if not your words, content needs to be APA referenced, and included Submit to your dropbox before due date. NOTE:Lack of "in-text citations and/or properly formatting "references on a separate reference page, which is acknowledging others' ideas regarding the research you sourced is considered plagiarism, resulting in a grade for this paper! MARKING RUBRIC - REPORT: Situational Analysis /10 Were the SCs covered properly? Was there sufficient analysis done to provide information for the project? Strategic Development Is there a clear segmentation strategy? What targeting has been done to create an effective market? Does the positioning align with the segmentation and targeting? Marketing Positioning /10 What tactics are being used to position the product? Are the four P's defined? What is the positioning relative to the competitors? What are the promotional goals of the marketing? Implementation /15 How will the marketing plan be implemented? What types of media will be chosen and why? Does the implementation strategy in with the target market? How will the execution of the plan be tracked? What forecasts can be done in terms of impact or sales increases? Final Report /20 Was a final report submitted? Was the report professional looking? Did the report include any supplemental data? Did the report include final recommendations with respect to the marketing taunch? /10 /10 /10 10 WIEKU WEIRO property reference page, which is acknowledging others ideas regarding the research you sourced is considered plagiarism, resulting in a grade for this paper MARKING RUBRIC - REPORT Situational Analysis Were the scs covered property? Was there suficient analysis done to provide information for the project? Strategic Development Is there a deasementation strategy? What targeting has been done to create netective Does the positioning align with the segmentation and artig! Marketing Positioning What tactics are being used to position the product? Are the four ideed? What is the positioning relative to the competitors What are the promotional goals of the main Implementation How will the marketing plan templemented What types of media will be chosen and wtry? Does the implementation strategy to the target marit? How will the execution of the plan betracked? What forecasts can be done in terminatore Final Report Was a final report submitted? Was the report professional looking Did the report include any polema? Did the report include final recommendations with respect to the marketing lunch? /15 /20 MARKING RUBRIC - PRESENTATION Ease with data presented 20 points Clarity of rationale 20 points 10 points Clarity of Understanding Clarity of Communication Tone & Volume of voice Body posture Appropriate attire Spoints 5 points Spoints Group dynamic Cohesiveness Mutual support Energy/synergy 5 points 5 points points Presentation materials: Quality Clarity Usefulness Spoints 5 points Spoints Tone & energy of presentation Sports 100 points TOTAL MARKS FOR THE PRESENTATION OF THE PROJECT