Note: Note:

$1)$ The case is based on publicly available information. The internationalization of Sims Metals into Indonesia is only hypothetical$/$and fictitious scenario, so it does not represent what the company is planning to do$.$

$2)$ You are to search and read publicly available information on this case company for the purpose of your assignment. So$,$ we would request you DO NOT contact the company directly, as there is no need to do so$.$ There should be lots of available information. Please ask your UpGrad teaching assistant should you have any questions, and they can forward questions to Deakin Faculty.

Sims Metal Management$/$Sims Metal Australia, a part of $$Sims Limited$,$

$1)$ The case is based on publicly available information. The internationalization of Sims Metals into Indonesia is only hypothetical$/$and fictitious scenario, so it does not represent what the company is planning to do$.$

$2)$ You are to search and read publicly available information on this case company for the purpose of your assignment. So$,$ we would request you DO NOT contact the company directly, as there is no need to do so$.$ There should be lots of available information. Please ask your UpGrad teaching assistant should you have any questions, and they can forward questions to Deakin Faculty.

Sims Metal Management$/$Sims Metal Australia, a part of $$Sims Limited$,$ is an Australian based global company, a leader in metals and electronics recycling. Sims Limited is a publicly listed company on the Australian Securities Exchange $($ASX$)$ under the code SGM$.$ It is one of the largest collector, processor, and supplier of recycled metal in Australia.

$$Sims Limited is a locally owned public company, deriving its revenue from the recycling of ferrous and non$-$ferrous metals and electronics. The company has approximately $4,000$ employees and operates in Australia, New Zealand, the United States of America, Canada, Papua New Guinea, and the United Kingdom. The company is administered from its registered office in Mascot, New South Wales$($IBIS World, $2024)$

Sims Metal Management was founded in Sydney, Australia in $1917,$ by Allbert Sims, a recycled metals dealer. Today, Sims Metal Australia has grown to be the leading collector, processor and supplier of recycled metal in Australia. Through a network of $30$ physical locations in operation, servicing all states and territories in Australia, Sims Metal$$s processing capacity, including five fragmentisers, shears, balers and granulating plants, adhering to proper environmental and quality standards, they produce products that are recognized and sought around the world. Sims Limited has constructed a $$network of processing facilities, to fully support metal and electronics recycling in the Australasia region $($Sims Metal Australia, $2024)$

These processing centres, process an excess of $1\mathrm{.}5$ million tonnes of material per annum. Sims Metal Management Australia has proven to be able to deal with a wide range of services including material handling and logistical solutions to industry, both large and small, government and the public, to support effective metal scrap recovery.

Sims Metal Management Australasia provide solutions to customers both in local and regional recycling, in Papua New Guinea and New Zealand $($Sims Metal Australia, $2024).$

As of FY$21,$ Sims Limited reported impressive financial results:

$$ Sales revenue: AUD $$5,916\mathrm{.}3$ million

$$ Statutory EBIT: AUD $$314\mathrm{.}0$ million

$$ Underlying EBIT: AUD $$386\mathrm{.}6$ million

Source: August $17,2021,$ ASX & Media Release, $($ASX: SGM$,$ USOTC: SMSMY$),$ Sydney, NSW$,$ Australia

For the purpose of this assignment, we want you to take the position that Sims Metal Australia believes that Indonesia would be an interesting market to consider for foreign expansion. After all, Indonesia is one of Australia$$s major regional trading partners, ranked $13$th largest two$-$way trading partner by value $($$$26\mathrm{.}2$ billion$)$ and our $9$th largest export market $($$$15\mathrm{.}7$ billion$)$ in $2022-23,$ Indonesia is expected to play an even more important role in terms of strategic collaborations beyond trade between the two nations $($DFAT$,2024).$

Sims Metal Australia is looking for innovative ideas about how to enter and manage in the Indonesian market given its strategic location in Asia and its potential for scrap metal recycling in meeting the demands of the Asian markets, in face of the growing global concerns of sustainability.

You belong to an International Business Management Consultancy firm that specialises in providing international business development services to companies wishing to expand to foreign markets. You have been engaged by Sims Metal Australia, to firstly analyse the Indonesian country profile$/$market environment from the perspective of Sims Metal Australia $($Assessment $1),$ and then develop a strategy & entry mode plan for Sims Metal Australia $($Assessment $2)$ into Indonesia. You have been engaged as consultants to advise Sims Metal Australia, on how it should venture into Indonesia.