NOTE: PLEASE PROVIDE IN$-$TEXT CITATIONS AND HARVARD REFERENCES TO SUPPORT YOUR ANSWERS Select zara clothing brand and explain how zara can introduce sustainable clothing line in pakistan and conduct secondary research in order to produce a marketing audit to inform possible introduction into Pakistan market, data should be based on real facts & figures$$

Introduction

Company background Identify and describe the vision and mission statements of the organisation Internal environment analysis Using the strategic positioning tools PLC$,$ BCG matrix and perceptual mapping, identify the competitive advantage for the organisation; product portfolio analysis using PLC and BCG matrix; financial and non$-$financial results; channels etc. External environment analysis Market analysis $($e$.$g$.$ trends, market size, forecast etc.$).$ Competitor analysis $($identifying key competitors, their strengths and weaknesses etc$)$; Porter$$s Five Forces analysis $$ to help you to analyse the strengths and weaknesses of company$$s position and how they can impact company$$s long term profitability, PESTEL analysis $$ to find out what forces of changes are affecting the business environment.

Customer analysis $($using behavioural, demographic, geographic and lifestyle segmentation to describe the customers$)$

SWOT analysis: utilise SWOT analysis to summarise all the key information above.

Critical issues $($recommendations$)$: Key issues that should be considered in the setting of marketing objectives and strategies to overcome them