$($note$,$ you are not required to directly answer these questions, they are meant to guide

your analysis$)$:

i$.$ What makes this institution competitive? How do they stand out from their

competitors?

ii$.$ How have they responded to various internal and external environmental factors?

iii. What challenges have they faced, in any, in terms of growth? What strategies

have they used to overcome challenges?

iv$.$ How have they responded to new trends and changes in the business world?

b$.$ Marketing Strategies: Review the marketing strategies used by your chosen financial

institution. Answer the following questions:

i$.$ What marketing strategies have been adopted by the institution? How are they

aiming to attract new clients?

ii$.$ In terms of their marketing, who is the target demographic for this institution?

$($i$.$e$.,$ individuals, businesses, etc.$)$

iii. What strategies have contributed to the long$-$term success of this institution?

c$.$ The Role of Leaders: Analyze the leadership in this institution. Address the following

questions:

i$.$ How is this institution organized? Consider why this institution adopted its

organizational structure.

ii$.$ How has strong leadership contributed to the bank$$s success? What are the

qualities required to become a successful leader?

iii. What HR initiatives have been taken by the leaders to attract, retain, and

motivate the talent in the organization?

d$.$ International Business Management: Evaluate the institution$$s presence at an

international level. Answer the following questions:

i$.$ Does the institution have an international presence? If so$,$ what does that

presence look like?

ii$.$ Has the institution been successful in entering foreign markets? How have they

achieved this access? What strategies did they adopt?

iii. What challenges or changes has the institution faced at an international level?

How have they responded? Would you make any recommendations as to how

they could have responded better?