Note:Answer all questions

Question 5. [Marks: 12.5] a) Examine the buying situations business buyer confronts in deciding a purchase decision. [3] Peter wants to plan startup marketing strategy for his tech company 'RedTech'. As a startup, he wants to ensure breakthrough growth by innovative advertising campaign within limited budget. Now, answer the following two questions considering the above paragraph. b) Describe the factors peter needs to consider before deciding the advertising budget. [4] [5.5] c) Develop an efficacious advertising campaign considering the perspective of peter's tech company