Note:Answer all questions

Question 6. [Marks: 12.5] [3] [4] a) A marketing researcher wishing to survey the sample or representative part of his populations. Identify the decisions researchers has to take for establishing a sampling plan. b) Company A decides to extend their business across the border. Initially, it decides to incorporate waterfall approach for entering the market but it needs to decide the most effective way of doing it. Criticize the modes of entering the market considering the perspective of Company A. c) i) Elaborate alternative evaluation and purchase decision in buying decision process. ii) Explain the importance of post purchase behavior in a business success. [5.5]