Contemporary promotional practices have moved to using digital marketing tools (e g websites, social media marketing, blogs, influencers marketing etc ) to connect with customers and to create engaging customer experiences In your opinion, which form of advertising, traditional marketing or digita...

Marketing is the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large Marketing ...

Contemporary promotional practices have moved to using digital marketing tools (e.g. websites, social media marketing, blogs,...

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

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Authors: George Belch, Michael Belch

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Contemporary promotional practices have moved to using digital marketing tools (e.g. websites, social media marketing, blogs,...

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Advertising and Promotion An Integrated Marketing Communications Perspective

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