Question: Nothing could ever make me work for Creative Corp. I've heard such bad things about them, said Karmen. Then Creative Corp. offered to pay her

"Nothing could ever make me work for Creative Corp. I've heard such bad things about them," said Karmen. Then Creative Corp. offered to pay her double what she was earning at Stable and Steady, Inc. and suddenly Creative Corp. wasn't so bad after all. What happened?

.

Karmen convinced herself she had no choice but to accept Creative Corp.

'

s offer.

.

The factors leading Karmen to dislike Creative Corp. were not that important to begin with.

.

Karmen believed she will be able to change the actions of Creative Corp. once she starts working there.

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Karmen focused on areas of common interest where her beliefs matched Creative Corp.

'

s actions.

.

High rewards motivated Karmen to reduce dissonance by changing her attitude toward Creative Corp.

"Nothing could ever make me work for Creative Corp. I've heard

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