NOTHING thrills Steven Sim more than the excitement and challenge of creating something from scratch. The...

  

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NOTHING thrills Steven Sim more than the excitement and challenge of creating something from scratch. The 44-year-old businessman sees himself as a brand builder. 'There is something satisfying when a brand grows and people appreciate what you have done,' he tells Malaysian Business. 'It's not how much you make. It's creating something well-spoken about out of nothing.' Probably his best-known success story is Secret Recipe, which has become synonymous with quality cheesecakes. a) Explain any TWO (2) types of marketing concept can be practice by 'Secret Recipe'. Please support with appropriate example. (5 marks) b) Discuss FOUR (4) elements of marketing strategies can be proposed to 'Secret Recipe'. Please support with appropriate example. (20 marks) Acti NOTHING thrills Steven Sim more than the excitement and challenge of creating something from scratch. The 44-year-old businessman sees himself as a brand builder. 'There is something satisfying when a brand grows and people appreciate what you have done,' he tells Malaysian Business. 'It's not how much you make. It's creating something well-spoken about out of nothing.' Probably his best-known success story is Secret Recipe, which has become synonymous with quality cheesecakes. a) Explain any TWO (2) types of marketing concept can be practice by 'Secret Recipe'. Please support with appropriate example. (5 marks) b) Discuss FOUR (4) elements of marketing strategies can be proposed to 'Secret Recipe'. Please support with appropriate example. (20 marks) Acti