Now let's test your ability to think critically. This is also a small writing assignment. Our company's approach has been to divide advertising efforts evenly between web banner and email ads, and to give each region equal levels of resources $.$ What are the weaknesses to this approach $?$ Also, what changes would you suggest to our advertising plan $?$ For example $,$ should we stop all advertising in the North $?$ Concentrate on web banner ads of books in the South $?$ Stop using Paypall $?$ yadda yadda Write your answer in paragraph form $.$ Be sure to include all pivot tables or other charts that you used to help make this decision Grade will be based on : correctly identifying the problem $,$ identifying any assumptions $,$ quality supporting data $,$ clarity of conclusions