A new South Asian restaurant just opened up in downtown Toronto. Over the last year, restaurants...
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A new South Asian restaurant just opened up in downtown Toronto. Over the last year, restaurants have been hit hard because of the pandemic and have been regulated to take out. Before the pandemic, there were a variety of South Asian restaurants already in the city that have been successful. This new one that just opened up specializes in authentic Indian Street Food. Now that vaccination rates are high and things are opening up again, your group has been hired by the restaurant owner to drive people to try the restaurant. Referring to slides 17 to 25, what are the ways you will do this using the following four strategies: WOM Opinion Leaders 0 Market Mavens, Influentials, and e-fluentials Marketing and Online Strategies 0 0 DO Please provide an example of each, and how it would be effective at driving awareness of the restaurant A new South Asian restaurant just opened up in downtown Toronto. Over the last year, restaurants have been hit hard because of the pandemic and have been regulated to take out. Before the pandemic, there were a variety of South Asian restaurants already in the city that have been successful. This new one that just opened up specializes in authentic Indian Street Food. Now that vaccination rates are high and things are opening up again, your group has been hired by the restaurant owner to drive people to try the restaurant. Referring to slides 17 to 25, what are the ways you will do this using the following four strategies: WOM Opinion Leaders 0 Market Mavens, Influentials, and e-fluentials Marketing and Online Strategies 0 0 DO Please provide an example of each, and how it would be effective at driving awareness of the restaurant
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1 Word of Mouth WOM Encourage positive word of mouth through Customer Reviews and Testimonials Encourage satisfied customers to leave reviews on popul... View the full answer
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