Now that you described some basic information about Apples company, your next action step is to delve into its mission and vision statements and identify the board of directors. address the following prompts.
List the organizations mission and vision statements. Analyze the statements, describe if they are good statements, and justify your rationale. If you feel they are not good statements, justify your rationale and then rewrite the statements. Ensure to use research to back your justifications.
Create a chart and list the board of directors. You need to identify if they are internal or external to the organization, provide the year they were elected along with their title and job responsibility on the board.
Apple Inc.
History and background of business -
Steve Jobs and Steve Wozniak, two college dropouts with a mission to
transform how people saw computers, created Apple Computers, Inc.,
on April 1, 1976. Computers needed to be made small enough for
people to use them in their homes or workplaces, according to Jobs
and Wozniak. Simply put, they desired to build a user-friendly
computer.
In the beginning, Jobs and Wozniak constructed the Apple I in Jobs's
garage and sold them without a display, keyboard, or case (which they
decided to add in 1977). The Apple II introduced the first colour
graphics, which completely changed the computer industry. Sales
increased dramatically between 1978 and 1980, when Apple went
public, from $7.8 million to $117 million.
After reaching a peak in 1990, Apple's market share gradually declined
over a few years, and by 1996, industry insiders thought the business
was dead. It wasn't until Apple sorely needed an operating system in
1997 that it acquired Jobs's company NeXT Software, and the board of
directors decided to turn to an old friend, Steve Jobs, for assistance.
Jobs assumed the title of interim CEO, or iCEO, for short. (Jobs was not
officially the CEO until 2000.)
Jobs made the decision to tweak a few things at Apple. To produce a
Mac version of Microsoft's well-known office software, he formed an
agreement with the company. The company's turning point came
shortly following this choice. Jobs redesigned computers and released
the iBook (a personal laptop), which was followed by the iPod, an mp3
player that quickly dominated the market.
Apples mission statement is to bring the best user experience to its
customers through innovative hardware, software, and services, And
in 2019, Tim Cook set the vision statement in a manifesto as, We
believe that we are on the face of the earth to make great products,
and thats not changing.
What does Apples mission statement mean?
This mission statement emphasizes Apple's dedication to providing the
greatest goods and services to satisfy each individual customer's
particular requirements. It directs the business toward its long-term
objectives, which has aided in its success.
The three main parts of Apple's mission statement are as follows:
Best User Experience -
Apple makes every one of its devices whether it's an iPhone, iPad, or
wearable user friendly. When it comes to user experience, the
company makes no concessions. Apple devices offer the finest user
experience due to their creative and approachable features. Apple
released iOS 13 in 2020 with powerful location and Bluetooth
permissions. It released an opt-in ad-tracking feature for iOS 14 in
2021. These convenient privacy tools for iPhone users can enhance
their experiences while helping to safeguard their private information.
Innovative Products -
Apple creates goods to meet the specific requirements of its clients.
Apple has raised the bar for product design, usability, and functionality
ever since it was founded. Apple's hardware and software products
serve a range of markets, including those in healthcare, business, and
education. Apple has boosted its footprint in the healthcare industry in
recent years with cutting-edge products like the Apple Watch, which
can detect cardiac problems.
Quality Service Delivery -
Apple is a customer service nut, from the App Store to Apple Care to
tech assistance. Everything is under its control, including development,
sales, and repairs. Apple has an advantage over its rivals thanks to its
hands-on approach. A 2020 forensic study gave Apple a total tech
support score of 85/100, scoring 51/60 for online help and 34/40 for
phone support.
What is the meaning of Apples vision statement?
Apples vision statement guides the companys decision-making
processes, strategic management, and operations. It guarantees that
every choice advances the organization's objectives and goals. The
assertion consists of two parts:
Leadership in Product Design: Apple produces high-caliber goods for
the market, including iPhones, iPads, iPods, Macs, and microchips. The
corporation pushes for unique developments in an effort to maintain its
position as a leader in product design and development. Apple
unveiled the new iPad Pro in April 2021, featuring a market-leading M1
processor and super-fast 5G. The iPad Pro is the quickest gadget of its
class thanks to Apple-designed M1 CPUs, which push the limits of
speed. The latest iPad Pro supports 5G and has a 4Gbps maximum
speed. The future is 5G. Therefore, Apple can count on this new iPad to
maintain its position as the market leader for many years to come.
Carbon Neutral: Apples vision is to attain a zero net climate impact
across all its operations. In 2020, the company unveiled a plan
highlighting its commitment to ensuring all Apple devices are carbon
neutral by 2030. According to Apples 2020 Environmental Progress
Report, the company plans to reduce emissions by 75% and develop
innovative carbon removal solutions for the remaining 25% of its
footprint by 2030. With our commitment to carbon neutrality, we hope
to be a ripple in the pond that creates a much larger change, said Tim
Cook, Apples CEO.
Apple's Board of Directors -
Arthur D. Levinson
Founder and CEO
Calico
James A. Bell
Former CFO and Corporate President
The Boeing Company
Tim Cook
CEO
Apple
Albert A. Gore Jr.
Former Vice President of the United States
Alex Gorsky
Executive Chair
Johnson & Johnson
Andrea Jung
President and CEO
Grameen America
Monica Lozano
President and CEO
College Futures Foundation
Ronald D. Sugar
Former Chair & CEO
Northrop Grumman Corporation
Susan L. Wagner
Co-founder and Director
BlackRock