Now that you have an overview of global marketing, it?s time to test your knowledge of global
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Now that you have an overview of global marketing, it?s time to test your knowledge of global current events. Some well-known companies and brands are listed in the left-hand column. The question is: In what country is the parent corporation located? Possible answers are shown in the right-hand column. Write the letter corresponding to the country of your choice in the space provided; each country can be used more than once. Follow.
In 2009, Italy?s Fiat acquired a 20 percent stake in Chrysler, another iconic American company. Are you familiar with Fiat? What do you think CEO Sergio Marchionne hoped to accomplish with this deal? How might Chrysler benefit from the alliance?
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