Question: Now that you have completed a BERI + MACS analysis of the country you think Smartsweets should internationalize into based on your research, you are

Now that you have completed a BERI + MACS analysis of the country you think Smartsweets should internationalize into based on your research, you are now to evaluate all of the "Factors Affecting the Foreign Market Entry Mode Decision" which his located in Fig 9.1 (pg 318). There are (4) groups of factors that influence the entry mode decision in a specific country which are: 1. Internal Factors 2. External Factors 3. Desired Mode Characteristics 4. Transaction-specific Behavior

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