Now that you've decided on your message content, it's time to decide on the structure of your message.

You've got three basic structures to choose from:

Conclusion structure: Conclusion$-$drawing structures raise an issue or question and then either answer it or leave it to the audience to answer it$.$

One$-$sided structure: One$-$sided structures present only the product's strengths without mentioning its shortcomings or weaknesses.

Two$-$sided structure: Two$-$sided structures present both the product's strengths and its shortcomings. $$

Which option should you choose?

Select an option from the choices below and click Submit.

$$Two$-$sided structure

$$One$-$sided structure

Conclusion structure