Now that you've explored two considerations to make when selecting channels to distribute your content, let's apply what you've learned.

Prompt

Imagine that the following companies are trying to reach new audiences:

Nike would like to market to new moms by creating content marketing pieces in the form of blog posts that discuss how to stay fit and active while on a new parent schedule.

Clorox has just released a pet cleaner line and has created engaging video content pieces that show the versatility of ways to use the pet cleaner product to market to dog owners.

Microsoft Office wants to increase sales among small business owners for their new accounting software. They have just created an eBook that discusses best practices in accounting for smaller business and how to use their software to achieve that.

Select one company and new target audience and create a discussion board prompt addressing the following:

• Which channels should this company distribute their content? In your response, you'll need to consider:
  • Which channel(s) is this audience most active? You will likely have to do additional research about this audience and their online presence to support your channel recommendation.
  • What channel best suits the format of the content this company has created? Note that there could be multiple appropriate channels for a given content piece.