Now that you've spent an entire term studying Consumer Behavior, what do you have to add? Just about every week this term had outside readingssome longer than others; your job is to find a piecean article, book chapter, video, or some other itemthat can be included in this class in some meaningful way. You are closer in age to my future students than I am so you should understand them better than I possibly could. You should also have a basic understanding of Consumer Behavior by now to be able to recognize when something speaks to the topics we have addressed. Help me reach them better. Throughout the term you have learned a number of concepts, theories, and techniques that can be applied to your attempts to change the behavior of consumers.Explain how your piece could be used to enhance the learning of future students as they attempt to learn how to change behavior. In the process you should demonstrate understanding beyond memorization or reciting definitions by applying course concepts to the piece you have chosen. Explain what concepts it demonstrates or clarifies in some way. Tell me where it should go in the

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One piece that could be included in the Consumer Behavior class to enhance learning and understandin... View the full answer