ntroduction

$1$: Mobile vs$.$ Desktop

$2$: Advertising to Mobile Users

$3$: Marketing Through Mobile Apps

$4$: The Future of Mobile

Glossary

I do a search for "restaurants near me$"$ and I see an ad for a local Thai restaurant only if I am within $400$ meters of the restaurant's location. This location$-$based ad strategy is called:

Temporal training

Locavore targeting

Hyper$-$targeting

Geo$-$fencing