ntroduction o Hooks readers' interest by talking about the needs of the magazine as it relates to the ads and the products. o Introduces the two ads (the name of the product, and where each ad appeared). o Sets up the similarities or differences between the two ads. o Ends with initial mapping and forecasting by providing the claim or thesis statement. The thesis might look something like this: "While both ads are similar in X respect... [concisely state what the ads have in common], because of the differences in their target audiences, they are very different in the way they present their products... [concisely state the most striking or interesting ENG 102: Writing & Rhetoric I differences of the ads]. Considering these differences show us that... [what do the differences between the ads make one more appropriate for our publication than another]." Body of Paper o Describes each ad in turn (assume that the readers of your essay don't have the ad in front of them, so you'll need to orient them by describing the ad). o Analyzes and compares/contrasts the ads, using ideas that you generated from close examination of the ads, and your homework assignments on context, target audience, and the compositional features of the ads. Conclusion o Returns to big picture for sense of closure: might talk about the significance of your analysis -i.e., briefly, which ad is more appropriate and why Write an essay about twix chocolate bar and snickers bar anaylsis