NU Case study ABC bank using internal data Nile University ABC Bank is a mid-sized bank that serves a large number of SME customers. The bank is interested in understanding why some of its SME customers are leaving and what it can do to retain them. To start its market research, ABC Bank analyzes its internal data sources, including customer data, sales data, and customer feedback. The bank's analysis reveals the following insights: Customer data: ABC Bank's analysis of customer data shows that SME customers who are leaving tend to have lower account balances and fewer transactions than other customers. These customers also tend to be younger and have shorter relationships with the bank. Sales data: ABC Bank's analysis of sales data shows that its SME customers are most interested in business loans and lines of credit. However, the bank is losing customers to competitors that offer lower interest rates and faster loan processing times. Customer feedback: ABC Bank's analysis of customer feedback reveals that customers who are leaving are dissatisfied with the bank's fees and customer service. They also report feeling like they are not valued as customers What do you suggest to bank?