Null Hypothesis: The cost efficiency has no impacts on customers performances

Alternate Hypothesis: The cost efficiency has significant impact on

-IV : The cost efficiency

-DV: Future Market share of BEV and FCEV

-Moderating Variable.: Driving convenience and brand loyalty

-Mediating Variable: customers future purchasing willingness on BEV and FCEV

1) Do you agree with the student's hypothesis? Why or why not

2) What other Independent, Moderating, or Mediating variable(s) might the student have considered to answer his or her research question? In other words, what could you change or add to their theory to make it more powerful