Nuts$-$Nuts$-$Nuts

$($millions$)$ Walnuts Cashews Peanuts Pistachios Company

Total

Sales Revenue $60151015100$

Cost of goods sold $35771059$

Gross Profit $2583541$

Marketing and Sales $632213$

Operating Expenses $12\mathrm{.}531420\mathrm{.}5$

Net Profit $6\mathrm{.}520-17\mathrm{.}5$

You are the marketing manager for Nuts$-$Nuts$-$Nuts. The financial manager recommended eliminating one or two product lines to improve profitability. What do you recommend? Why? Convince the General Manager that your decision is correct. $($Hint: Calculate net marketing contribution, return on marketing and return on sales for the company for each scenario$).$