Question: ny competitors find it difficult to compete with Google and its ability to innovate and launch new products. While they believe this is tied to

ny competitors find it difficult to compete with Google and its ability to innovate and launch new products. While they believe this is tied to the Google trend to e good talent and thus build the culture of creativity within the firm, they are not able to easily identify the specific set of actions Google takes to build its image d culture and then to replicate it. This competitive advantage is known as
ny competitors find it difficult to compete with Google and its

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