Question: ? _ _ _ _ o c c u r s w h e n c u s t o m e r s a

?____occurswhencustomersarewillingtoinvesttime,energy,money,orotherresourcesinthebrandbeyondthoseexpendedduringpurchaseorconsumptionofthebrand.
Groupofanswerchoices
Activeengagement
Brandpurchase
Brandpersonality
Brandinsight

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