oCase 7.2: Johnson & Johnsons Strategy with Motrin: The Growing Pains of Social Media

Requirements: Please respond to the following. Responses should be a minimum of 500 words, separate from the cover sheet and reference list. What will Johnson & Johnsons social media strategy be moving forward? What other social media platforms should J&J utilize? Is the social media team big enough, or should J&J grow it? What metrics should the social media team utilize to measure the success of its social media outreach? How can J&J link the social media objectives to the overall companys business objectives?