The scenario: Good Food Limited distributes a 100-item product line of canned vegetables, fruits, and condiments...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
The scenario: Good Food Limited distributes a 100-item product line of canned vegetables, fruits, and condiments to wholesalers in several states. Good Food introduced a new customer order policy that was designed to improve their service to wholesalers and the effectiveness of their sales representatives. This program was based on two features, 1) freeing sales representatives from order taking, and 2) receiving orders from wholesalers on the basis of a predetermined schedule. The company's sales representatives previously had accumulated wholesale orders until they had enough volume to make up a truckload; then they would send the orders to the head office. Under the new program, they were no longer to process customer orders. Wholesalers were to email their orders directly to the head office according to a fixed schedule. If they missed their fixed date, they had to wait for the next one. By eliminating the need to prepare orders, Good Foods hoped to increase the number of calls that the sales representatives could make. They also wanted the sales representatives to spend more time determining sales patterns and the effect of various sales promotions. Unfortunately, many of the wholesalers did not follow the predetermined order schedule. They were not accustomed to having someone tell them when to order, and some of them objected to the regimentation and lack of flexibility. Others had become dependent on the sales representatives to determine what their requirements were and believed that the new program made more work for them. They did not like waiting for 2 weeks if they missed the deadline. When a stock out occurred, they could lose from 20% to 50% of the sales of Good Food's products. Good Food also suffered, because wholesalers and retailers carried several product lines of other brands. When they ran out of Good Food brands, they could sell other brands. Good Food has no logistics department to deal with its distribution activities. In the past, its sales representatives arranged for the necessary transportation. When they had accumulated orders worth a full truckload, they would send the orders to the Good Food's head office. To expedite shipment for an anxious wholesaler, a sales representative in one area would try to pool orders with another sales representative of a different area. However, the introduction of new practice meant that head office would ship according to fixed schedule and arrange shipment to the wholesalers, even if the orders totaled less than full truckload. Your task: Explain what you think about this situation. Discuss the benefits and drawbacks of Good Food's new order management system. Include any recommendations that you might have for them. • Suggest warehousing solutions that Good Food could use to improve the delivery of goods. • Relate your suggestions to the text or other resources we have examined in class, where possible. The scenario: Good Food Limited distributes a 100-item product line of canned vegetables, fruits, and condiments to wholesalers in several states. Good Food introduced a new customer order policy that was designed to improve their service to wholesalers and the effectiveness of their sales representatives. This program was based on two features, 1) freeing sales representatives from order taking, and 2) receiving orders from wholesalers on the basis of a predetermined schedule. The company's sales representatives previously had accumulated wholesale orders until they had enough volume to make up a truckload; then they would send the orders to the head office. Under the new program, they were no longer to process customer orders. Wholesalers were to email their orders directly to the head office according to a fixed schedule. If they missed their fixed date, they had to wait for the next one. By eliminating the need to prepare orders, Good Foods hoped to increase the number of calls that the sales representatives could make. They also wanted the sales representatives to spend more time determining sales patterns and the effect of various sales promotions. Unfortunately, many of the wholesalers did not follow the predetermined order schedule. They were not accustomed to having someone tell them when to order, and some of them objected to the regimentation and lack of flexibility. Others had become dependent on the sales representatives to determine what their requirements were and believed that the new program made more work for them. They did not like waiting for 2 weeks if they missed the deadline. When a stock out occurred, they could lose from 20% to 50% of the sales of Good Food's products. Good Food also suffered, because wholesalers and retailers carried several product lines of other brands. When they ran out of Good Food brands, they could sell other brands. Good Food has no logistics department to deal with its distribution activities. In the past, its sales representatives arranged for the necessary transportation. When they had accumulated orders worth a full truckload, they would send the orders to the Good Food's head office. To expedite shipment for an anxious wholesaler, a sales representative in one area would try to pool orders with another sales representative of a different area. However, the introduction of new practice meant that head office would ship according to fixed schedule and arrange shipment to the wholesalers, even if the orders totaled less than full truckload. Your task: Explain what you think about this situation. Discuss the benefits and drawbacks of Good Food's new order management system. Include any recommendations that you might have for them. • Suggest warehousing solutions that Good Food could use to improve the delivery of goods. • Relate your suggestions to the text or other resources we have examined in class, where possible.
Expert Answer:
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
Posted Date:
Students also viewed these general management questions
-
A psychosociological questionnaire was administered to a random sample of 200 persons on an island in the South Pacific that has become increasingly westernized over the past 30 years. From the...
-
Which of Demings 14 points might be the most important. Why?
-
Most commercial Internet sites monitor site traffic so that they can recognize attacks by hackers, such as a distributed denial of service attack (DDoS). In this attack, the hacker hijacks a...
-
Consider a set of documents. Assume that all documents have been normalized to have unit length of 1. What is the "shape" of a cluster that consists of all documents whose cosine similarity to a...
-
In Problem 18 in Chapter 8 you derived Hannah and Sam's long-run and short-run cost function when they have the Cobb-Douglas production function Q = F(L, K) = 10L0.5K0.5, both a worker and a unit of...
-
A radioactive material produces 1280 decays per minute at one time, and 4.6h later produces 320 decays per minute. What is its half-life?
-
1. Working in small groups, complete the Pay Raise Worksheet. 2. After the class reconvenes, group spokespersons present group findings. Pay Raise Worksheet April Knepper is the new supervisor of an...
-
The management of Nabar Manufacturing prepared the following estimated balance sheet for June, 2013: To prepare a master budget for July, August, and September of 2013, management gathers the...
-
which of these items are included in the calculation of an asset's adjusted basis? add costs necessary to prepare the asset for use in the business, start with the asset's original basis, subtract...
-
The beginning inventory of merchandise at Dunne Co. and data on purchases and sales for a three-month period ending June 30 are as follows: Instructions 1. Record the inventory, purchases, and cost...
-
Ford Inc. plans to acquire an additional machine on January 1, 2014 to meet the growing demand for its product. Stever Company offers to provide the machine to Ford using either of the options listed...
-
3.1.14 Calculation of the drawback To pull the moving jaw against the toggle bar, the drawback is required. Now, the springs used have to be checked under consideration of the loads required to avoid...
-
3. Assume that the donor concentration in an n-type semiconductor at T = 300 K is given by Na(x) = 106-1015x (cm-3) where x is in cm and 0 x 0.01 cm. The electron mobility is, n = 960 cm V.S (i)...
-
The masses mA =1.0 kg and m = 1.1 kg slide on the smooth (frictionless) triangular block as shown in the figure. The pulley and the cord have a negligible mass. The triangular block is fixed to the...
-
1. The stress-strain diagram below for carbon steel was obtained by tensile testing. a) Elastic modulus? b) The highest load that the cylindrical sample with an initial diameter of 9.4 mm can carry?...
-
The equation that describes this lab is: Gm m Fg = Notice that in the equation, ris squared AND it is on the bottom of a fraction. We therefore say that the relationship between Fg and ris an inverse...
-
In Java, what will print to the screen? String s = "Hi"; if(s == "Hi") { System.out.println("OK"); } else { System.out.println("Not OK"); }
-
Do the three planes x + 2x + x 3 = 4, X X 3 = 1, and x + 3x = 0 have at least one common point of intersection? Explain.
-
The raw data for Problem 22, from Freund (1979), appear below. For the model of Problem 22, a. Fit the model. b. What discrepancies do you note between the results of (a) and the data summary...
-
Using the data from Problem 2 in Chapter 5 and/or the SAS output given here, answer the following questions about the separate straight-line regressions of SBP on QUET for smokers (SMK = 1) and...
-
a. P(T13 ?) = .10 b. P(|T28| 2.05) = ?
-
Answer the following questions: 1. Name at least five industries that might be affected by weather. 2. Is it appropriate for the forensic accountant/fraud examiner to examine the effect of weather?...
-
Discuss why collusive frauds, especially when perpetrated among related parties, is particularly difficult to detect?
-
In what year was the original company formed?
Study smarter with the SolutionInn App