o Identify Four competitors (2 direct and 2 indirect competitors). o Identify both primary and secondary sources required for competitor analysis. o Using Two direct and Two indirect competitors (identified above) conduct a competitor analysis that includes: . Competitor company information . Core products/services offered Strengths . Weaknesses . Competitive advantage o Select One direct competitor (identified above) and provide following: . Current and future objectives . Target market . Marketing mix Product strategy Pricing strategy Promotion strategy Place (distribution) strategy The written report has TWO PARTS: PART A - Project plan structure and chosen references in a summary of no more than 250 words (3 Marks) PART B - The literature review of up to 2000 words (12 Marks) You must include at least 5-7 current peer reviewed (scholarly) journal articles in addition to any textbook, magazine, website and other