o Marketing Plan $(3-5$ slides$)$

$$ Include community description and market statistics,

$$ Plan to attract initial patients to the project

$$ Plan to support annual patient volume increases in patient surgeries per yearIt is November $2018.$ You are the Manager of the Operating Rooms $($OR$)$ at Mercy Community Hospital $($MCH$).$ MCH is located in the city of Jefferson which has a population of $200,000$ people. There are two other hospitals in Jefferson, but all three are geographically dispersed throughout the city. $($Note: this is a fictitious town, feel free to use demographics from any city of similar size for your solution$).$

In the Chief Operating Officer$$s $($COO$)$ monthly operations meeting several months ago, the accounting department presented patient statistics for each department, including for the OR$.$ These statistics showed that there had been a steady rate of increase in the number of surgeries performed in the operating rooms over the past three years. The rate of increase was $5\%$ per year. This information coincided with the information that you were getting from the OR scheduling staff. The staff had been telling you for several months that it was getting difficult to get all of the surgeries scheduled in a timely manner, because of the number of surgeries that were being performed each day. You had previously shared this information with the COO, your boss.

The COO has recently been receiving complaints from surgeons regarding the difficulty of scheduling time in the ORs. These complaints, coupled with the patient statistics from accounting, and the information from you regarding the difficulties in scheduling, has prompted the COO to action. The COO is considering establishing a new Ambulatory Surgery Center $($ASC$)$ at a location outside of the hospital to resolve the problem. She has asked you to develop a business plan, including a three year Statement of Operations financial proforma, that can be presented to the Capital Expenditure Review Committee $($CEO$,$ CFO, COO, and Chief Medical Officer $($CMO$))$ in four weeks. If the plan is approved, her goal is to plan and construct the ASC during $2019$ with the ASC opening January $2,2020.$ The ASC will be open $50$ weeks per year.

$*$NOTE: Be sure to keep track of all research sources that you use to create your business plan, as you will need to include a slide with sources in your final presentation.