Question: o PEPSI: develop a marketing plan OBJECTIVE: INCREASE SALES Executive Summary(Last part;This is the company why, objectives that we set, we are going to target

o PEPSI: develop a marketing plan OBJECTIVE: INCREASE SALES

Executive Summary(Last part;This is the company why, objectives that we set, we are going to target this, etc.) Situation overview(Company and Market): SWOT(company), Pestel or porters 5(MARKET)

Goal (Focus and benchmarks): What do you want to achieve; INCREASE SALES

Strategy (Target market and value proposition): who is the target market, (demographic, phsicographic), what value are we going to provide to the target market Tactics (Market offering 7 functional attributes of the 4Ps): product(brand,service) , price, place(distribution) promotion(communication) I

Iplementation :how are you gonna implement,(Development and deployment), Control (Performance, Environment). How we are going to control the campaign and measure performance how are we gonna check whats going on in the enivronemtn(pestel, porters)

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