Question: o receive full credit for the pre-case discussion please include your thoughts and specific examples/rationale from the case. What are the key factors driving the

o receive full credit for the pre-case discussion please include your thoughts and specific examples/rationale from the case.

  1. What are the key factors driving the A's desire to innovate? What does the future economic situation look like for the A's?
  2. The experiments run by the A's are based on a few powerful key insights on shifts in customer preference. How would you use design thinking tools to continue to develop insights and test new fan experiences

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