Question: O WORDS POWERED BY TINY QUESTION 32 In today's digital age, many digital and internet-based marketing pracitces are used by firms to communicate effectively with

O WORDS POWERED BY TINY QUESTION 32 In today's digital age, many digital and internet-based marketing pracitces are used by firms to communicate effectively with their target markets. Explain the role of the Omni-channel retailing in contribution to these practices. [5 marks]

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