Question: Oatly, best known for its oat - based milk alternative, recently launched two new products. One is a chocolate - flavored oat milk, and the
Oatly, best known for its oatbased milk alternative, recently launched two new products. One is a chocolateflavored oat milk, and the other is a line of dairyfree oatbased ice creams.
Which of the following correctly identifies the type of brand extension for each product?
Both are line extensions because they expand the oat milk product line
Both are category extensions because they introduce new products under the Oatly brand
Chocolate oat milk is a line extension; oatbased ice cream is a category extension
Chocolate oat milk is a category extension; oatbased ice cream is a line extension
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
