Objective 4: Write a persuasive messages within organizations demonstrating your knowledge of interpersonal persuasion at work. You are working for the small accounting firm, CPA Plus, and your boss, Bradford Trask, wonders whether your company could produce podcasts for its clients without professional help. He doesnt know how podcasting really works, nor what resources or costs would be required. However, he has read about the benefits of providing advice or sending promotional messages to customers who can download them from the company website or subscribe to them in a podcast directory. Your Task. Consider your accounting firms needs and its audience. Then write a memo addressed to Bradford Trask and argue for or against creating podcasts for your company.