Objective Business, innovation and creativity are interlink into each other. This project is to ensure students are trained to produce a creative business concept which able to operate in a highly competitive, global environment and making creativity crucial on this project. Important Instruction to Students. 1. From the research journal, student to conduct in depth research of issue /issues that the brand faces. 2. Student research on planning and implementation issues associated with brand and product development that parallel to rapid changes in fashion business and trends. 3. It is important for student to be able to analyze the important issues in planning and evaluating brand strategies 4. Student create a short term and long term enhancement timeline to boost profitability of the brand Contents 1. Introduction of the brand including summary of brand business value, strategy and brand positioning 2. Effective Business concept 3. Short term and long term business goals 4. Development of planning towards the development of the business growth to include 5 business management function:

Planning

Organizing

Staffing

Leading

Controlling