Objective: Develop a comprehensive marketing plan for a hypothetical or existing tourism or hospitality business, demonstrating an understanding of key marketing concepts and their practical application.Instructions:Choose a Business:Select a tourism or hospitality business. This can be a new, existing, or hypothetical business (e.g., a hotel, restaurant, travel agency, tour company, or tourist destination). Ensure the business has a defined product or service.Market Analysis and Segmentation:Conduct a thorough market analysis of the chosen business, including:Industry overview and market sizeCompetitive analysis of direct competitorsTarget market identification, including demographics, psychographics, and preferencesMarket needs and trends analysisTarget Market Identification: Based on your market analysis, identify a specific target market for your business. Consider factors like: Demographics (age, income, education level, etc.) Psychographics (values, interests, lifestyle, etc.) Consumer behavior and purchasing habits Pain points or needs your product or service addresses Marketing Objectives: Establish specific, measurable, achievable, relevant, and time-bound (SMART) marketing objectives for your business, aligned with your target market. These objectives should focus on: Increasing brand awareness Generating leads or bookings Driving sales or revenue growth Improving customer loyalty Marketing Mix (4Ps): Develop a comprehensive marketing mix (product, price, place, promotion) strategy tailored to your target market and business objectives. This should include: Product/Service: Describe your offering, its features, and any unique benefits. Price: Outline your pricing strategy, including any discounts, promotions, or special offers. Place: Explain how you will distribute your product or service (distribution channels, online platforms, etc.). Promotion: Describe your marketing tactics, such as advertising, public relations, social media, or content marketing. Budgeting and Projected ROI: Establish a marketing budget for your business and provide a breakdown of projected expenses. Include metrics for measuring the effectiveness of your marketing efforts, such as: Conversion rates Return on Ad Spend (ROAS) Customer Acquisition Costs (CAC) Implementation Timeline and Evaluation Metrics: Outline a clear implementation timeline and metrics for evaluating the success of your marketing strategy. This should include milestones, deadlines, and performance measures such as: Website analytics (e.g., Google Analytics) Social media engagement metrics (e.g., likes, shares, followers) Customer satisfaction surveys.... I was trying to retrieve more information for a topic like Royal Caribbean Cruise but having a hard time finding all the right info.